All KitavaMD products are free of harsh and irritating ingredients such as sulfates/SLS, paraben, phthalates, petrochemicals, synthetic fragrances, triclosan and artificial dyes. We use natural ingredients whenever possible, and currently our products are formulated with up to 99% natural ingredients. Our goal is to create products that are 100% naturally-derived, and we are continuously working to find natural alternatives whenever possible.
Unfortunately, there are extremely limited natural alternatives to preservatives and surfactants. Without these ingredients, our products (or anyone other products) would not be safe to use. We hope to eventually find or develop naturally-derived options for these ingredients, and will update our formulas as soon as we can.